AFRAA-Amadeus Workshop on Airline Retailing Transformation for Sustainable Airline Growth


In today’s rapidly evolving aviation industry, successful retailing has become more crucial than ever for airlines to remain competitive and achieve sustainable growth. The shift towards retailing transformation has firmly established itself, shaping the future of the airline and travel industry. On this backdrop, AFRAA, in partnership with Amadeus will hold a workshop in virtual format for African airlines on airline retailing and payments.

The workshop will take place on 17 October 2023 at 13.00hrs EAT (10.00hrs UTC) in virtual format.

Held under the theme: “Airline Retailing Transformation for Sustainable Airline Growth”, the Workshop will enable airlines to embrace this transformative shift, provide a range of valuable IT assets available for immediate adoption to kick-start the transformation with instant value, empower ongoing operations and pave the way for a more profitable and customer-focused future.

The workshop will further equip airlines with insights how to put in place a smooth and simple payment experience to convert visitors into paying travellers, manage cross-border flows, turn on new payment methods, accept payments in new markets, access fraud services, all in one place, while having full control of their strategy.

Who should attend?

AFRAA Secretariat hereby invites representatives of the following functional areas of your airline to participate and kindly requests you to nominate any of them to attend this important Workshop:

  • Strategy
  • Finance
  • Commercial

Event Agenda

The Agenda for the webinar can be accessed here

How to register

Kindly register your airline’s representatives via the link:

For any enquiries on registration and logistics, please contact Ms. Dicie Okaya (

We look forward to your airline’s participation.