AFRAA and Lufthansa Consulting Stage a virtual Workshop on Strategies to Bring Back the Customer


AFRAA in partnership with LH Consulting held a virtual workshop on the theme: “Bringing Back the Customer: Customer Experience and Trends” on 07 October 2021.

The Workshop gave expert insights and case-study experience on how airlines can enhance their customer experience strategy so as to effectively bring back the customer. The aviation sector is collectively suffering from the Covid19 pandemic. An effective customer experience strategy and digitalization will be essential drivers for airline recovery. The Workshop:

  1. Provided insights into the Lufthansa Consulting trend radar and recent customer experience trend study 2021;
  2. Shared expert opinion on the application of international market trends on the African market through interactive discussions on commercial and digital passenger use cases;
  3. Discussed current traveler needs and evaluate improvements on commercial performance.

The event presentations and recording can be accessed via the link: