AFRAA – Sabre Workshop: Partnering for Digital Transformation


Date: Tuesday, 21st September
Time: 15:00 – 16:30 Nairobi Time
Theme: “Partnering for Digital Transformation”
Registration link:

AFRAA, in collaboration with Sabre will hold a virtual Workshop on 21 September 2021 on the theme: “Partnering for Digital Transformation”. The Workshop will take place from 15.00– 16.30hrs (NBO time).


Airlines have an array of technology necessary to run their businesses, such as passenger services, e-commerce, pricing, revenue management, aircraft movement, operations- and airport management systems. In the digital age, the airline enterprise must become connected to uncover intelligent insights and take relevant action. Airlines will get expert insights and case-study experience on how to enhance their data strategy so as to cost-effectively access the right information at the right time and in the right places. To achieve this objective, the Workshop will:

  • Share how advances in technology can play a key role in digital transformation.
  • Discuss how technology enables organizations to simplify and enrich customer experiences, break down organizational silos and automate business processes.
  • Share insights on how airlines can continue to achieve digital transformation.

Target Audience and Agenda

The AFRAA-Sabre Workshop is tailored towards commercial managers, IT managers and decision makers that can extract value insights on digital transformation. A detailed agenda has been attached for your kind reference.

Event Agenda

The Event Agenda can be accessed through this link: Event Agenda

How to register

To participate in the virtual Workshop, kindly register in advance via the links provided: 
After registering, you will receive a confirmation email containing information about joining the webinar.

For any enquiries, please contact Ms. Dicie Okaya (